Search Not Dead – At Least Not For Google And Bing
If you thought search was dead and that social was taking over, think again. Search has grown a massive 68% since 2008 with Google and Bing experiencing good annual growth. However, Yahoo!, Ask and...
View ArticleSix On Page Search Engine Optimization Must Do’s
Search engine optimization is not all about gaining inbound links. For a small business, your on page strategies are equally if not more important than your off page activities. These six areas are...
View ArticleCan Your Web Site’s Rankings Be Affected By Negative SEO?
Is Rand Fishkin making a serious offer, or is he playing it smart and starting a viral topic? It’s possible he is doing both. Rand Fishkin is a well known SEO authority and he has issued a challenge...
View ArticleDo You Have An Online Marketing Strategy?
Before you start marketing yourself online, you should develop your online marketing strategy. But what should that consist of? The first step to developing an online marketing strategy is to assess...
View ArticleHow’s Your Website’s Health?
Have you checked your website’s health lately? If not, you might want to take it in for a checkup. The Web changes and what was considered best practices in web design and search engine optimization...
View ArticleCan Online Marketing Be Customized?
There is no one way to market a business online. Every marketing strategy is different and every business deserves its own marketing strategy. That’s why customization is the best method for pursuing...
View ArticleThe 5 Dimensions Of Blogging
Blogging, more than any other kind of marketing, is multi-dimensional. In fact, I’ve identified 5 key dimensions of your blog and they have all equal value. When you blog you should keep each of these...
View ArticleWhy Blogging And Social Media Go Together
Blogging has often been called the bridge between social media and search engine optimization. Once you understand it you’ll know why. With blogging you are feeding the search engines every time you...
View ArticleDo You Need To Know SEO?
If you are hiring an SEO firm or agency to handle your search engine optimization, does that mean you can skate by without any knowledge of SEO? You can, but I wouldn’t recommend it. Look at any...
View ArticleThe Importance Of Marketing Through Images
Images are becoming more and more important in online marketing. From Pinterest to infographics, savvy online marketers are employing more images and using them quite effectively to present their...
View ArticleHow To Optimize Google+ Photos
Like all things related to SEO, photo optimization is bound to change as well. In fact, Google+ recently added photo search for Google+ users. That means photo optimization is a new opportunity for...
View ArticleThe 5 Press Release Must-Haves
Press releases are just as effective online as they are off line, but there is one major difference. Your online press release has to be well-optimized for search. Otherwise, it won’t be as effective...
View Article4 Outdated SEO Ideas
The Web changes. So does SEO. In fact, SEO is not the same today as it was 10 or 15 years ago. Below are 4 distinct SEO ideas that are no longer valid, yet I hear people talking about them all the...
View ArticleWhy Do They Call It ‘Content Marketing’?
Content marketing is a term that has gained newfound respect. In truth, online marketers have been doing content marketing for years, but for most of that time it was called something else. In the...
View ArticleOptimizing In-Depth Articles
Sometimes, the best way to position yourself as an expert in your niche is to publish in-depth articles. These are not short burst 300-500 word articles that you write today and post to your blog only...
View ArticleSEO Is Not Instant Coffee
Small business owners who are new to the business of search engine optimization often get the idea that they will see instant results. If you do all the right things or hire the right people, you’ll...
View ArticleWhy ‘First Click Free’ Can Lead To Higher Revenues
Few of us would dispute that webmasters and businesses have a right to put their best content behind a pay wall. However, if you put all of your content behind a pay wall, then it can’t be indexed by...
View ArticleGoogle Books Poses New Search Opportunity
Google has just won a landmark legal battle involving its fair use/copyright dispute with The Authors Guild. A judge agreed with their argument that scanning pages of published books constitutes fair...
View ArticleAre Keywords Necessary Anymore?
There are a few SEOs who are beginning to shift their discussion of search engine optimization from keywords to queries. The obvious question is, what’s the difference? Tom Anthony explains how the...
View ArticleWeb Pages: How Many Do You Need?
The problem with search engine optimization is that there are so many different factors – all of them variables – that can affect a web page’s ranking for any particular keyword. Here are just a few...
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