3 SBM Internet Marketing Mainstays
When it comes to marketing a small business online, there are certain tactics that appear to stick around. These online marketing tactics are not anything new, and they seem to be important enough that...
View ArticleHow Much Time Should You Spend On SEO?
How important is search engine optimization (SEO)? Is it so important that you should pore over every word on your blog and website to find ways to improve your SEO so that your content ranks higher in...
View Article6 Ways to Generate Leads Online Today
No matter what kind of business you run online, there are a ton of ways to generate leads. Here are six powerful ways to generate leads for any business using the tools of the Internet in 2015: Social...
View Article3 Prongs of Your SEO Fork
Search engine optimization (SEO) is just as important today as it ever was. Many online marketers have jumped on the “SEO is dead” bandwagon, but I assure you it isn’t dead. While SEO isn’t dead, it...
View Article6 Timeless Principles for Content Marketers
Your content marketing strategy should consist of six timeless principles that will keep visitors coming back to your site again and again and lead those visitors to do business with you through a...
View Article5 Web Design Principles You Should Never Give Up On
Website design, like a lot of other things, changes over time. What was important in 2010 may not be important in 2020. What was a best practice in 1996 is certainly not a best practice in 2015. But...
View ArticleIs SEO Really Dead?
Professional search engine optimizers have been engaged in this conversation for a decade now. Is SEO dead? It depends on who you ask. Typically, the “SEO is dead” people argue that the search engines...
View ArticleSome Tips for Managing Keywords Better
If you’re going to get into the deep weeds of search engine optimization and really optimize your Web pages, then you need a way to manage and control your keywords. Here are a few tips to help you...
View Article8 Ways to Rank High in Google Without Content Optimization
Neil Patel wrote a great blog post at Search Engine Journal about why some websites rank well in Google even though their pages aren’t optimized. I think he had some good things to say, so I’m going to...
View ArticleDo You Believe These SEO Myths?
SEO has been around a long time. For as long as there have been search engines, if you think about it. Certainly, it has been around long enough to collect some myths that should be debunked. Here are...
View ArticleThe Best Thing About Case Studies
We have talked about the top reasons case studies make good marketing before, and these reasons are good — case studies are easier to write than white papers, more apt to be read because they are...
View ArticleWhat The SEO Success Factors Survey Is Not
Every two years, Search Engine Land updates their Periodic Table of SEO Success Factors. They do this by asking internet marketers & others in the industry to take the SEO Success Factors Survey....
View ArticleHow To Decide On Using A Sidebar
Neil Patel is a guy who loves to analyze things. On his blog, Quick Sprout, he just looked at the difference a sidebar can make on your blog. Does Your Blog Need A Sidebar? Here’s how Neil answers the...
View ArticleThe Fundamental Difference In Online Marketing
Online and offline marketing and advertising share many characteristics. They both should be part of a business budget, no matter how small or growing that business is. They both are worthy of research...
View ArticleThe Reason Google Wants To Put A Business On The Map
Recently, Google’s official blog said, “It’s time to put America’s small businesses on the map.” The search giant has a campaign going on right now to help 30,000 cities get their local businesses...
View ArticleWho Is Reading Your URL?
“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible,...
View Article8 Ways To Tune Up Your SEO
Have you ever had a car that needed a tune up? It ran okay, but it wasn’t the greatest at going uphill or passing other vehicles on the highway. It needed that tune up — the little tweaks and...
View ArticleLink Building Is Not Dead — Just Different
There have been a number of posts about link building on Small Business Mavericks because links are essential ranking factors when it comes to search engine optimization. Why, then, do we see all those...
View ArticleHow To Waste Your SEO Efforts
Okay, you’ve managed to manipulate your stuff into a great SERP ranking — so what? The best rankings in the world aren’t going to give much of a return on your investment if people visit your site and...
View ArticleDo YOU Want To Use Your Own Website?
One of the easiest things to do in business is forget what it is like to be a potential customer approaching your business for the first time. We become so familiar with the setup that information is...
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